The Campaign in 2023 started in Seoul with three Masterclasses hosted by the Master of Wine, Ms. Annette Scarfe.

The European Wine Ambassadors (EUWINA) campaign, which promotes some of Europe's finest wines, is back in Asia after successful series of events last year. The campaign, funded by the European and launched in October 2022, is led by three organizations representing Spain, Italy, and Greece: the Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti – U.VI.VE., and the National Interprofessional Organization of Vine and Wine of Greece, and targets the markets of China, Singapore, South Korea, and Taiwan.

The European Wine Ambassador campaign has organized education programs and masterclasses for importers, distributors, and Ho.Re.Ca., sommeliers and press to educate and inform them about the quality-producing methodologies of the European Union along with the EU quality certifications regarding PDOs and PGIs.

The Campaign started in Seoul with three Masterclasses hosted by Ms. Suzie Chung, a WSET Program wine educator. A total of 6 D.O. La Mancha wines, 5 wines from Wines of Greece (EDOAO,) and 5 from Unione Consorzi Vini Veneti were presented by Sommelier Kim Min Joo and tasted by 52 representatives from the trade and press. The event was supported by Mr. Konstantinos Daskalopoulos - Counsellor for Economic & Commercial Affairs of the Embassy of Greece in Seoul – who welcomed the participants and by Mr. Ferdinando Gueli - Director – ICE Seoul who gave the closing speech.

Ms. Annette Scarfe Master of Wine hosted the EUWINA Masterclass at The Raffles Hotel in Singapore. Six D.O. La Mancha wines, five wines from Wines of Greece (EDOAO), and five from Unione Consorzi Vini Veneti were presented by Ms. Scarfe and tasted by key professionals from the trade and press. Mr. Emmanuel Markianos, Counsellor for Economic & Trade Affairs of the Embassy of Greece in Singapore and Ms. Maria Triantafyllou, and Ms. Klairy Efkarpidou, Wines of Greece representatives also attended the event in person.

Ms. Vivien K.M. Chen, Wine Educator and International Wine Judge & Mr. Aaron Tsai Hsun Chuang, Chief Editor for the Wine media website www.taiwine.tw, hosted the Taipei EUWINA Masterclass. A total of six D.O. La Mancha wines, five wines from Wines of Greece (EDOAO,) and five from Unione Consorzi Vini Veneti were presented by Ms. Chen and Mr. Chuang and tasted by over 50 representatives from the trade and press. The event was presented and welcomed by the Italian Trade Commission ICE Director, Mr. Enrico Condemi.