EUWINA, European Wine Ambassadors, is a campaign funded by the European Union strongly focused on high-quality education on Europe quality wines in China, Singapore, South Korea and Taiwan. The promotional program is aimed at promoting Italian, Spanish and Greek quality wines.
EU quality policy aims to protect the names of specific products to promote their unique characteristics, linked to their geographical origin as well as traditional know-how. The campaign will be focused on promotion wines from Protected Designations of Origin (PDO) and Protected Geographical Indications (PGI).
