EUWINA embarked on the second part of our masterclass series in China. Following the success of the previous sessions in Guangzhou, Beijing, Shanghai, and Shenzhen last July, we are now heading back to Xian, Beijing, and Shenzhen.

Hong Kong –December 19th, 2023 – The European Wine Ambassadors (EUWINA) campaign, which promotes some of Europe's finest wines, has successfully organized eight half-day education program of masterclasses in China throughout 2023. The campaign's summer roadshow took place in July, captivating audiences in Beijing, Guangzhou, Shenzhen, and Shanghai. Furthermore, an autumn roadshow was held in November and December in Hong Kong, Xian, Beijing, and Shenzhen.

서울, 한국 2023년 12월 25일 /PRNewswire=연합뉴스/ -- European Wine Ambassadors(이하 EUWINA)가 아시아 시장에서 뛰어난 유럽 와인을 홍보하기 위한 노력을 강화하고 있다. EUWINA는 스페인, 이탈리아, 그리스를 대표하는 세 개의 유럽 단체인 Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti – U.VI.VE., National Interprofessional Organization of Vine and Wine of Greece가 이끌고 있으며, 한국, 중국 본토, 싱가포르, 대만 시장을 타깃으로 삼고 있다.

EUWINA concluded its Autumn Seminars with a masterclass in Shenzhen on the 15th of December. It was a great ending to an exceptional 2023 year held at the prestigious Langham Hotel in Shenzhen.

The sconed masterclass of the China series took place in Beijing with another excellent attendance of 70 wine professionals.

The first EUWINA masterclass in Hong Kong was a success with a full house of 61 participants. We started the session with warm welcome remarks from Ms. Maria Triantafyllou, representing Wines of Greece (EDOAO), follow by the regions presentations.