EUWINA, European Wine Ambassadors Campaign reaches the end of the year with a successful series of Masterclasses

The European Wine Ambassador campaign has organized education programs and masterclasses for importers, distributors, and Ho.Re.Ca., sommeliers and press to educate and inform them about the quality-producing methodologies of the European Union along with the EU quality certifications regarding PDOs and PGIs.

For Immediate Release:Hong Kong–December 21st, 2022

The EUWINA campaign promotes Spain, Italy, and Greece represented by three organizations:Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti–U.VI.VE. –and the National Interprofessional Organization of Vine and Wine of Greece. Protected Designations of Origin (PDO) recognize and certify a differentiated quality in a product due to the geographical environment in which raw materials are produced. Meanwhile, Protected Geographical Indication (PGI) emphasizes the relationship between the specific geographic region and the name of the product.

This project, which is financed by the European Union, will last 3 years starting on September 2022 and develops its promotion activities in the markets of China, Singapore, South Korea, and Taiwan. This year, EUWINA has organized 3 events with 3 Masterclasses each in Korea, Taiwan, and Singapore.

EUWINA SEOUL MASTERCLASSES 21.09.22

The Campaign started in Seoul with three Masterclasses hosted by Ms. Suzie Chung, a WSET Program wine educator. A total of 6 D.O. La Mancha wines, 5 wines from Wines of Greece (EDOAO,) and 5 from Unione Consorzi Vini Veneti were presented by Sommelier Kim Min Joo and tasted by 52 representatives from the trade and press. The event was supported by Mr. Konstantinos Daskalopoulos - Counsellor for Economic & Commercial Affairs of the Embassy of Greece in Seoul – who welcomed the participants and by Mr. Ferdinando Gueli - Director – ICE Seoul who gave the closing speech.

EUWINA TAIWAN MASTERCLASSES 31.10.22

Ms. Vivien K.M. Chen, Wine Educator and International Wine Judge & Mr. Aaron Tsai Hsun Chuang, Chief Editor for the Wine media website www.taiwine.tw, hosted the Taipei EUWINA Masterclass. A total of six D.O. La Mancha wines, five wines from Wines of Greece (EDOAO,) and five from Unione Consorzi Vini Veneti were presented by Ms. Chen and Mr. Chuang and tasted by over 50 representatives from the trade and press. The event was presented and welcomed by the Italian Trade Commission ICE Director, Mr. Enrico Condemi.

EUWINA SINGAPORE MASTERCLASSES 02.11.22

Ms. Annette Scarfe Master of Wine hosted the EUWINA Masterclass at The Raffles Hotel in Singapore. Six D.O. La Mancha wines, five wines from Wines of Greece (EDOAO), and five from Unione Consorzi Vini Veneti were presented by Ms. Scarfe and tasted by key professionals from the trade and press. Mr. Emmanuel Markianos, Counsellor for Economic & Trade Affairs of the Embassy of Greece in Singapore and Ms. Maria Triantafyllou, and Ms. Klairy Efkarpidou, Wines of Greece representatives also attended the event in person.

The Singapore traders were very impressed with the diversity of wines presented, commenting on the tremendous potential that wines from Greece and Spain have in the local market, joining the successful Italian wines already present in Singapore. Ms. Scarfe hosted a private Greek wines dinner after the Masterclasses, which was very well attended by wine professionals, presenting new wines and exciting pairings.

Know our 3 beneficiaries!

D.O.La Mancha is a Spanish Denominación de Origen Protegida (DOP) for wines, with over 190,000 hectares planted to vines, and it is the largest continuous vine-growing area in the world. It is located in the autonomous region of Castilla-La Mancha in central Spain. La Mancha has a vast wine-growing tradition, which, added to a series of characteristic geological, geographical and climatic elements that define it, make it an ideal territory to produce excellent grapes and subsequently give life to great wines, with very peculiar nuances. La Mancha wines are today among the most exquisite and prestigious in the world, they are tasted throughout Spain and also exported to the five continents, turning Castilla-La Mancha into the leading AutonomousRegion of Spain in terms of wine exports in volume.

The Unione Consorzi Vini Veneti–U.VI.VE. was set up thirty years ago involving almost all the region’sConsorzi di Tutela (wine protection consortia). A far-sighted decision that has produced results over time. The U.VI.VE.’s main role is to represent Veneto’s DOC wine sector. Through the consortia, it coordinates the crucial monitoring and control activities of the production and marketing of Veneto DOC and DOCG wines, also with the aim of combating fraud and abuse affecting designations of origin and consortium brands. This protection ranges from guarantees for traceability towinemaking using traditional methods. Strict controls cover every single step of the entire wine-production chain, from the vineyard to the shop shelf.

National Interprofessional Organization of Vine and Wine of Greece. Greece has arguably one of the longest wine histories in the world as wine has always been an integral part of Greek culture since antiquity. Greece might not be the first country to produce wine, but what can be attributed to Ancient Greece is the development of a culture encompassing all aspects of wine: vine growing, production, legislation, trading, and, of course, the art of consuming wine. Despite their huge heritage, the Wines of Greece can promote themselves solely by virtue of their present attributes and not past glories. In the last three decades, a wind of change has been blowing through Greek wine production, turning a relatively traditional agricultural sector into a cutting-edge entity in today’s wine world. Greek producers have invested heavily in people, education, know-how, and technology, starting a steep learning curve.

For more information on the campaign please contact:

EUWINA China enquires:

Ms. Ines Liu

+86 136 1170 0868

Ms. Pey Pey Wu

+852 9090 9243

EUWINA Other countries enquires:

Ms. Marisa Flores

+852 9026 2139

Media Contact –Ainhoa Mombiela

Email: ainhoa@perspectiva.asia